Super Eagles midfielder Alex Iwobi is spreading the spirit of giving this Christmas by opening a temporary shop offering free food to families in need. Located in Canning Town, East London, the neighborhood where Iwobi spent his childhood, the shop, aptly named ‘Alexpress,’ serves as a haven for about 100 struggling families this festive season.
The pop-up minimart is stocked with neatly arranged food items, all tagged with a price of £0. Each visiting family not only gets to shop for essential groceries but also receives a turkey to complete their Christmas celebrations.
Iwobi’s generosity reflects his upbringing and deep connection to his roots. Raised in a household that prioritized giving back, the footballer has always been inspired by the altruism of his parents. His father’s acts of kindness, including helping neighbors and relatives back in Nigeria, left a lasting impression on him.
This initiative is part of a broader pattern of philanthropy that Iwobi has embraced over the years. Through his Big 17 Project, the footballer has made it a tradition to support less fortunate families during the holiday season. ‘Alexpress’ is yet another demonstration of Iwobi’s commitment to making a positive impact off the pitch, ensuring that those in need can experience the joy of Christmas.
