In a world where education remains a key driver of development, Mwasi Wilmore stands at the forefront of a revolution that is transforming how millions of African children learn. As the Chief Executive Officer of Ubongo International, Africa’s leading edutainment platform, Mwasi is not just a leader but a visionary, committed to building a future where education is accessible, engaging, and impactful for every child across the continent.
Mwasi’s journey is one that bridges continents and cultures. Born to a Tanzanian father and an American mother, she has lived in several African countries, gaining a deep understanding of the diverse cultures and challenges that define the continent. Her academic achievements, which include a degree in Finance and Banking from Lincoln University and a Master’s in International Management from King’s College London, laid the groundwork for her strategic and analytical expertise. This foundation has been crucial in her career, where she has consistently driven growth and transformation across a range of sectors.
Before taking the helm at Ubongo, Mwasi built an impressive career in finance and international management. Her roles at global financial giants like Citibank, Wachovia, and Bank of America equipped her with a strategic mindset and a global perspective. However, it was her move back to Tanzania and subsequent work in the nonprofit and startup sectors that truly ignited her passion for education. As a strategy consultant and leader of organizations like Africa Insight Advisors and Camara Education Tanzania, Mwasi spearheaded initiatives that not only drove organizational success but also created lasting social impact.
When Mwasi became the CEO of Ubongo in April 2022, she brought with her a wealth of experience and a clear vision for the future. Under her leadership, Ubongo has expanded its reach to over 24 million families across Africa, using accessible technologies like TV, radio, and mobile phones to deliver educational content to children, even in the most remote and underserved areas. This content is not only educational but also entertaining, thanks to Ubongo’s unique approach of combining learning with fun—a method known as edutainment. Ubongo’s shows, such as “Ubongo Kids,” have become household names, captivating young audiences with their culturally relevant and engaging content. Mwasi’s leadership has been pivotal in ensuring that this content remains inclusive, catering to all children, including those with neurodiverse needs such as autism and ADHD.
Beyond her role at Ubongo, Mwasi’s career is a testament to her commitment to building a better world. From co-founding a 4G company in Tanzania to leading strategic initiatives for Fortune 100 companies, her diverse experience has always been driven by a desire to create positive change. As she leads Ubongo into its next chapter, Mwasi is focused on scaling the organization’s impact even further. With ambitious goals like reaching 60 million children across sub-Saharan Africa by 2025, Mwasi is set to leave an indelible mark on the continent’s educational landscape. For Mwasi, success is not just about expanding reach; it’s about ensuring that every child, regardless of their background or abilities, has the opportunity to learn, grow, and thrive.
