Emmanuel Mensah Agbeble, known in the creative world as APMWORLD, is a Ghanaian-born creative entrepreneur who has carved a niche for himself in New York City. As a multimedia creative director, Agbeble tells compelling stories through his diverse body of work, blending cultural heritage with contemporary aesthetics. His journey from Accra to the global stage is a testament to his passion, determination, and the universal appeal of his art.
Born into a family of creatives, Agbeble’s fascination with photography was inherited from his father, a prominent Ghanaian photographer. Although his early dreams were centered around becoming an NBA star, a setback at a young age redirected his focus towards photography. At just 15, equipped with his first camera phone, he began to explore the visual storytelling that would later define his career.
Agbeble’s early years were marked by a deep connection to his surroundings in Accra. The bustling cityscape and its vibrant people provided endless inspiration. His self-taught journey in photography was fueled by a desire to capture the essence of his environment and share it with the world. This drive led him to New York City, the melting pot of art and culture, where he found a perfect stage for his burgeoning talent.
In New York, Agbeble’s work flourished amidst the city’s eclectic energy. He captured the essence of its diverse neighborhoods, from gritty streets to towering skyscrapers, each frame telling a unique story. His ability to seamlessly blend cultural elements with modern aesthetics set him apart, earning him recognition from industry stalwarts and fellow artists.
One of the highlights of Agbeble’s career was his collaboration with Burna Boy’s creative team for the “I Told Them…” album cover. The synergy between Burna Boy’s fusion of Afrobeat, Reggae, and Hip-Hop and Agbeble’s own journey from Ghana to the United States was palpable. This project showcased his talent for translating musical rhythms into visual art, creating a tapestry that resonated with a global audience.
Agbeble’s creative process is a harmonious blend of meticulous planning and intuitive spontaneity. He believes in building a deep connection with his subjects, allowing their true personalities to shine through his lens. This approach results in images that are not only visually striking but also emotionally profound. In an era dominated by digital manipulation, Agbeble remains a purist, relying on natural light and composition to capture reality in its most genuine form.
Beyond his commercial success, Agbeble is passionate about using his craft to inspire positive change. His portraiture, lifestyle, and documentary photography aim to encourage people to make a meaningful impact on the world. He has worked with various artists, community initiatives, and institutions, including the Schomburg Center for Research in Black Culture, the International Studio and Curatorial Program, and the One Africa Music Festival. His work has also graced the pages of prestigious publications like Rolling Stone, Time, and FLAUNT.
