Make-up Influencer Jackie Aina is Pioneering a New Era of Beauty, Lifestyle, and Inclusion

Jacquelyn Lonje Olayiwola Oyeshola Bolayemi Aina has established herself as a trailblazer in the beauty and lifestyle industry since she began her YouTube channel in 2009. With a vibrant personality and a commitment to inclusivity, Aina’s engaging content has attracted a following of over 10 million across TikTok, Instagram, and YouTube. Her influence extends far beyond makeup tutorials and product reviews—she has become a leading voice in promoting diversity and social change within the beauty industry.

Aina’s reach and influence in the brand partnerships space have led to successful collaborations with top beauty brands such as Anastasia Beverly Hills, e.l.f. Cosmetics, and Too Faced. Her inclusive approach to beauty has also attracted partnerships with a variety of well-known brands, including Google, Olay, Dior Beauty, and Amazon. These collaborations have not only been commercially successful but have also contributed to a broader shift towards diversity and inclusion in the beauty industry.

In 2020, Aina co-founded FORVR Mood, a self-care-focused lifestyle and candle brand that quickly garnered significant attention. The brand’s launch attracted a waitlist of over 45,000 customers, indicating the high demand for Aina’s unique approach to self-care and lifestyle products. FORVR Mood’s recent debut of its Fine Fragrance Line at Sephora stores nationwide sold out within hours, underscoring Aina’s ability to create products that resonate with a wide audience. Aina has continued to expand her lifestyle content with “Lavishly Jackie,” a luxury home and lifestyle vertical across Instagram, TikTok, and YouTube. This extension into the lifestyle realm allows Aina to showcase her creativity and personal style while inspiring others to embrace luxury and self-care in their own lives.

Beyond her success in the beauty and lifestyle industry, Aina has ventured into the entertainment industry as the executive producer and star of “The Black Beauty Effect.” This docuseries, now streaming on Netflix, explores the impact of Black women in creating social change through beauty. By bringing these stories to a broader audience, Aina continues to champion the representation and voices of Black women in the beauty industry and beyond. For her advocacy efforts, Aina has been recognized with numerous awards, including the NAACP’s first-ever YouTuber of the Year at the 49th NAACP Image Awards. Her accolades also include the AdWeek Creator Visionary Award, Glamour’s Woman of the Year, Refinery29’s Beauty Innovator of the Year, and WWD Beauty Inc Awards’ Influencer of the Year.

These honors reflect the significant impact Aina has had on the beauty industry and her role as a leading advocate for diversity and inclusion. Jackie Aina’s journey from YouTube creator to industry icon is a testament to her dedication, creativity, and passion for positive change. Her influence continues to grow as she expands into new ventures, inspiring a generation of beauty enthusiasts and entrepreneurs to embrace diversity and pursue their dreams. With a career defined by innovation and inclusivity, Aina is paving the way for a more diverse and equitable beauty and lifestyle industry.


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