NFT, Beauty and Sian Morson: Building The Next Successful Entrepreneurs

Sian Davis, also known as Sian Morson, is a multifaceted entrepreneur and visionary leader who has made significant contributions to the media and technology industries. From her early ventures in mobile development to her groundbreaking work in the NFT community, Morson’s career trajectory is marked by innovation, creativity, and a commitment to diversity and inclusion. Morson’s journey in the media landscape began with the founding of Cast Beauty, a pioneering beauty recommendation platform for women of color. From its inception, Cast Beauty was a resounding success, earning accolades such as L’Oreal’s prestigious Women in Digital award in 2014.

The platform’s data-driven approach to beauty recommendations filled a crucial gap in the market, catering to the unique needs of women of color and empowering them to make informed choices about their skincare and makeup products. In 2017, Cast Beauty was acquired by an undisclosed buyer, further validating Morson’s vision and expertise in the beauty and technology space. Following the acquisition, Morson continued to make waves in the industry, serving as an Entrepreneur in Residence at Cross Culture Ventures, where she leveraged her experience to support and mentor aspiring entrepreneurs.

Morson’s entrepreneurial spirit and passion for innovation led her to the forefront of the NFT (Non-Fungible Token) community. As the Vice President of Community at Cool Cats, a leading NFT project, Morson played a pivotal role in shaping the community and driving engagement among holders. Her experience in community management and content curation, honed through previous roles at Palm NFT Studio and The BlkChain, positioned her as a respected leader in the burgeoning world of Web3.

Prior to her foray into the NFT space, Morson held various leadership positions in the technology and media sectors. At Magic Leap, she oversaw immersive experience operations, leveraging cutting-edge technology to create impactful brand experiences. Her tenure at Eveo, where she spearheaded interactive projects and mobile healthcare product development, further showcased her ability to drive innovation and revenue growth. Morson’s educational background in film, television, and interactive media laid the foundation for her diverse career trajectory. With a Bachelor of Fine Arts (BFA) degree from New York University and a Master of Arts degree in Design for Interactive Media from Middlesex University, Morson combined her creative talents with technical expertise to forge a path of innovation and impact.

Sian Morson’s journey from the founder of Cast Beauty to her current role as VP of Community at ScienceMagic.Studios, Morson continues to push boundaries, inspire change, and shape the future of media and technology.