When Foluso Ogunwale launched iFitness in 2015, he faced an uphill battle in convincing financiers that his vision for a gym chain in Nigeria was viable. At the time, fitness centers were perceived as luxury products, catering to an elite market rather than serving as accessible health and wellness facilities. Most gyms were scarce, with one prominent Lagos fitness […]
When You Need To Keep Fit Is What Nigeria’s Foluso Ogunwale Is Selling
