Timilehin Bello: From Zero Capital to Forbes Africa 30 Under 30 – How “Big Timi” is Redefining PR in Nigeria

Timilehin Bello, CEO of Media Panache, stands as a symbol of resilience and innovation in the Nigerian entrepreneurial scene. His journey from starting a public relations agency with zero capital on a WhatsApp group in 2016, at a time when Nigeria was on the brink of recession, to being listed on Forbes Africa’s 30 Under 30 in 2021, is nothing short of inspiring. Often referred to as “Big Timi,” he has built one of Nigeria’s leading PR and digital marketing agencies, earning recognition for his remarkable contribution to Africa’s economic growth during the pandemic.

Bello’s unique approach to PR and digital marketing is rooted in his background in theatre arts, which he studied at Lagos State University. This educational foundation provided him with the tools to craft compelling narratives and connect with audiences in meaningful ways. Despite the economic uncertainty of 2016, his decision to start Media Panache via a simple WhatsApp group proved to be a masterstroke. His innovative methods and tenacious leadership quickly attracted investors, leading to rapid growth and a high-reach presence in Nigeria’s media landscape.

The success of Media Panache can be attributed to Bello’s ability to build a team of young PR experts who share his vision of redefining public relations and communications in Nigeria and across Africa. The company’s agile approach and digital-centric strategies have set them apart in an industry often bound by traditional methods. Bello’s story extends beyond PR; he also owns a food company called ‘Trays and Pans,’ showcasing his entrepreneurial versatility.

Timilehin Bello’s inclusion in Forbes Africa’s 30 Under 30 list underscores his impact and influence. His journey from a WhatsApp group to a leading PR agency, especially during challenging economic times, serves as a beacon of hope for young entrepreneurs. Through his innovative strategies and commitment to excellence, Bello continues to inspire and pave the way for the next generation of African business leaders.


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