Afrobeats heavyweight Rema has flipped the script, not with a chart-topper, but with a gesture of solidarity and quiet power. Rising rapper Odumodublvck has publicly disclosed that Rema personally donated a staggering N40 million to support his new record, Pity This Boy.
The revelation came via a candid post on X (formerly Twitter), where Odumodublvck called for the act to be etched into the annals of Nigerian music history. “Make sure it’s on record that Rema gave me 40 million naira to support Pity This Boy,” he wrote. “That’s not small money. That’s love.”
For fans and industry insiders alike, the disclosure has sparked widespread admiration and reflection on the deepening culture of collaboration among Nigeria’s new generation of music stars. Rema, known globally for his genre-defying sound and meteoric rise, has long projected an image of quiet determination, but this move places him firmly in the spotlight as a benefactor and tastemaker shaping the next wave of talent.
Odumodublvck, whose gritty lyrical style and cult following have made him one of the most talked-about emerging artists in Nigeria’s alté and hip-hop scenes, has spoken openly about the challenges of funding music independently. The financial support from Rema not only affirms the record’s value but also signals a profound endorsement from one of Afrobeats’ biggest names.
