From Trash to Treasure: The Eco-conscious Journey of Kenya’s Lorna Rutto Who Is Leading Women Into ‘Dirty Money’

In the heart of Kenya, amidst the bustling streets and sprawling slums, there lies a beacon of hope and innovation in the form of EcoPost, a groundbreaking social enterprise founded by the visionary eco-preneur, Lorna Rutto. Her journey from a childhood surrounded by poverty and waste to becoming a trailblazing advocate for environmental sustainability is nothing short of inspiring.

Growing up in the Kaptembwa Slums of Kenya, Lorna Rutto experienced firsthand the harsh realities of poverty and the devastating effects of unchecked waste accumulation. The streets were littered with plastic waste, and overflowing sewers encroached upon people’s homes, painting a grim picture of environmental degradation. However, even as a young schoolgirl, Lorna’s eco-consciousness shone brightly as she recognized the pressing need for action.

Armed with determination and creativity, Lorna embarked on a mission to make a difference. She began by recycling plastic litter, transforming it into innovative pieces of jewelry and small ornaments. Selling her creations to classmates and friends, Lorna not only earned a small income but also laid the foundation for her future endeavors in environmental entrepreneurship.

Despite pursuing a career in banking after graduating with a Bachelor of Commerce degree in Accounting, Lorna felt a profound sense of unfulfillment. Her passion for environmental conservation and desire to work directly with people led her to chart a new course—one that would blend her love for science with her commitment to social impact.

In 2009, Lorna Rutto took the bold step of founding EcoPost—a pioneering initiative aimed at addressing Kenya’s escalating plastic waste crisis. At the core of EcoPost’s mission is the collection and recycling of plastic waste to manufacture durable and environmentally friendly fencing posts. These posts not only provide a sustainable alternative to traditional timber but also contribute to mitigating deforestation—a pressing issue in Kenya and beyond.

EcoPost operates a robust network of collection yards across the country, where women purchase waste plastic from unemployed youth, meticulously sort and clean it, and then sell it to the enterprise. Through this innovative model, EcoPost not only tackles environmental challenges but also empowers marginalized communities by creating job opportunities and reducing poverty.

At the helm of EcoPost stands Lorna Rutto—a true visionary and passionate social entrepreneur with a relentless commitment to creating a greener, more prosperous Africa. Her vision extends far beyond the confines of her enterprise, encompassing a future where environmental sustainability and economic empowerment go hand in hand.

As the world grapples with the urgent need for sustainable solutions to pressing environmental issues, Lorna Rutto and EcoPost serve as a shining example of what is possible when determination, innovation, and social consciousness converge. Through her unwavering dedication and tireless efforts, Lorna continues to inspire change-makers around the globe, proving that from trash to treasure, the journey to a better world begins with a single step.