In a country grappling with the challenge of child malnutrition, Ifeyinwa Omesiete has emerged as a trailblazer in pediatric nutrition. Through her brand, Nutrition4Kids, she has supported over 6,000 families, offering evidence-based solutions that address health and non-health-related issues affecting children. From managing picky eating habits to tackling allergies and developmental delays, Ifeyinwa’s innovative approach is reshaping how parents approach child nutrition.
Nutrition4Kids is not just about consultations; it’s a comprehensive ecosystem that bridges the gap in pediatric nutritional support. Leveraging technology, the brand provides education, lifestyle guidance, and access to locally nutritious food products. With a mission to create the ‘Amazon’ of child nutrition, Nutrition4KidsNg has inspired thousands of success stories, achieving a remarkable 95% positive review rate.
Ifeyinwa’s journey began in a Lagos clinic, where she managed social media content to promote the clinic’s services. The onset of the COVID-19 pandemic highlighted the limitations of location-based outreach, propelling her to explore digital products. This led her to Selar, a platform that transformed how she shared resources, reached international audiences, and streamlined her operations.
Selar’s robust features allowed Ifeyinwa to consolidate her resources, from subscription programs to digital courses, all on a single platform. With its advanced analytics tools, she could track sales trends, generate financial reports, and optimize her offerings. This newfound efficiency enabled her to focus on her mission—ensuring optimal nutritional health for children worldwide.
Nutrition4KidsNg’s impact has not gone unnoticed. In 2023, the brand received numerous accolades, including recognition among the top ten women-led businesses by the Rev Up Initiative and a spot among the top five winners of the Orange Corners Innovative Fund Pitch Competition.
