Pioneering Beauty Entrepreneurship: The Price Has Got No Limitation On Lisa Price

Lisa Price, a trailblazing entrepreneur, has left an indelible mark on the beauty industry. Born on May 18, 1962, in Brooklyn, New York, she is the visionary founder of Carol’s Daughter, a groundbreaking product line that celebrates natural beauty and diversity. Price’s journey began in the vibrant streets of Brooklyn. She attended public schools in New York, where she received her high school diploma. However, her true passion lay beyond the classroom. In 1990, Lisa started experimenting with creams and lotions made from natural ingredients right in her own kitchen. Encouraged by family and friends, she transformed her passion into a business venture.

In 1993, Lisa officially launched Carol’s Daughter from her home. It quickly gained traction, attracting a loyal customer base. What set Carol’s Daughter apart was its commitment to celebrating Black beauty and embracing natural hair textures. Lisa’s products resonated with women who had long been underserved by mainstream beauty brands. The brand’s flagship store, located in Brooklyn’s upscale Fort Greene area, became a hub for beauty enthusiasts seeking high-quality, natural products. Lisa’s dedication paid off, and by 1999, Carol’s Daughter expanded to include mail-order services, a website, and walk-in customers.

Lisa’s entrepreneurial spirit didn’t stop at beauty products. She co-authored her memoir, “Success Never Smelled So Sweet: How I Followed My Nose and Found My Passion,” with Hillary Beard in 2004. The book chronicles her journey from kitchen experiments to building a multimillion-dollar brand. Carol’s Daughter garnered celebrity endorsements, with stars like Jada Pinkett Smith, Will Smith, Halle Berry, Chaka Khan, and Oprah Winfrey embracing the brand. In 2002, the company achieved over $2.25 million in sales. Lisa’s commitment extended beyond business; she actively supported nonprofit organizations such as the Arthur Ashe Foundation, Hale House, and the September 11th Fund.

Lisa Price’s impact extends far beyond the beauty aisle. Her college speaking engagements and seminars inspire budding entrepreneurs to follow their passions. She exemplifies resilience, creativity, and the power of community support. Today, Carol’s Daughter continues to thrive, distributing its aromatic products nationwide. Lisa resides in the vibrant Bedford-Stuyvesant section of Brooklyn with her husband, Gordon, and their sons, Forrest and Ennis.