Abasiama Idaresit’s ascent from adversity to digital marketing pioneer is a testament to resilience and innovation in Nigeria’s burgeoning business landscape. Despite initial setbacks, Idaresit’s journey with Wild Fusion has not only transformed businesses but also attracted global recognition and partnership, setting new benchmarks for the industry.
In the nascent stages of his career, Idaresit faced numerous challenges. His early endeavors, including a public relations feature article, yielded no returns, and his bold concepts were met with rejection, even resulting in his expulsion from potential client offices. Yet, amidst the backdrop of a Nigeria where digital marketing was virtually unheard of, Idaresit persisted.
His breakthrough came with Baby M, a small business catering to new mothers. Through sheer determination and a compelling money-back guarantee, Idaresit convinced Baby M to embrace digital marketing. The results were staggering, with Baby M’s revenue skyrocketing from $1000 to $100,000 monthly within three months, marking the beginning of Idaresit’s transformative impact.
Under Idaresit’s stewardship, Wild Fusion has experienced remarkable growth. With operations in Nigeria, Ghana, and Kenya, the company is poised to expand into six additional African countries within the next 18 months. Moreover, Wild Fusion’s partnership with Google, as the first Nigerian company to become a Google AdWords partner and the first AdWords certified partner in West Africa, underscores its status as an industry trailblazer.
Idaresit’s journey from the London School of Economics to the helm of Wild Fusion exemplifies the potential of African talent and entrepreneurship. Beyond business success, Idaresit and Wild Fusion are committed to job creation and empowering African brands, further cementing their legacy as drivers of economic growth and innovation on the continent.
