When Serena Williams moves, the world watches. Her latest move isn’t on a tennis court but in the boardroom, and it speaks to something far more personal: the health of infants. The sporting legend and business powerhouse has thrown her support behind Nara Organics, a premium infant formula brand, joining a $32 million funding round aimed at shaking up the nutrition industry.
For Williams, this isn’t just another strategic investment. It’s a statement. As a mother, she understands the importance of quality infant nutrition and the need for alternatives that prioritise transparency, purity, and science-backed formulation. Nara Organics promises exactly that.
The company, led by founders who saw gaps in the formula market, focuses on providing clean-label, nutrient-rich alternatives for babies, free from synthetic additives and dubious ingredients.
Serena’s involvement elevates the brand from promising startup to serious contender. She has consistently leveraged her platform to spotlight businesses that align with her values—particularly those led by women and centred on health and equity. With Nara, she reinforces her commitment to reshaping conversations around early childhood wellness, especially in communities historically overlooked by the broader healthcare and consumer goods sectors.
The $32 million round is one of the largest early-stage fundings in the infant nutrition space this year. With a growing number of parents seeking better-informed choices for their babies, the infant formula industry is under pressure to modernise. Nara Organics is positioning itself at the forefront of that shift, combining medical-grade research with ethical sourcing to create a product parents can trust.
Serena Williams has always been more than an athlete. She is a symbol of determination, evolution, and influence. Her decision to support Nara Organics is not only a business move but a cultural signal. It reminds industries across the board that Black women are investing in the future, not just in tech or finance, but in the most fundamental human need: nourishment.
